Breitling will build you a watch to match your Aston Martin, if it’s a Valhalla
Breitling has opened its Super Chronomat design process to Aston Martin Valhalla owners, and only to them. What the two watches are, and what it says about where luxury is heading.
Most limited editions are decided in a meeting and then sold to whoever is quickest. Aston Martin and Breitling have announced something a little more interesting: a watch you specify yourself to match your car, available only if the car is an Aston Martin Valhalla.
Aston Martin published the news on 13 October. Breitling, its official watch partner, is opening the design process of its Super Chronomat collection to Valhalla owners through a dedicated configurator. It says this is the first time it has done so. The Valhalla itself is limited to 999 examples worldwide, so that’s the size of the club: a 1,079PS plug-in hybrid with a 4.0-litre twin-turbo V8 and three electric motors, built at Gaydon in Warwickshire.
The two watches
The Super Chronomat B19 44 is the serious one: a perpetual calendar chronograph in a 44mm titanium case with a carbon-fibre dial and Breitling’s Rouleaux bracelet. It’s automatic, with a 96-hour power reserve, and Breitling says it needs no manual adjustment for the calendar until 2100. Owners choose the colour of the rehaut and seconds hand and of the counter hands, and can have the rotor engraved.
The Super Chronomat Automatic 38 is a 38mm steel watch with a textured carbon-fibre dial, a titanium crown and a diamond-set bezel. Here the choices are the rehaut and hand colours, and an engraving on the caseback. Both are made at Breitling’s Chronometrie in La Chaux-de-Fonds. The announcement doesn’t give prices.
Why it matters if you don’t own a Valhalla
Almost nobody reading this will ever commission one. It’s still worth noticing for what it says about where luxury is going. The expensive part is no longer only the object. It’s being asked what you want. The same thinking is behind Q London, the flagship Aston Martin opened at 14 Berkeley Square on 1 October, with its materials library of more than 500 physical samples for specifying a car.
There’s a useful lesson in the restraint here too, as the customisation is limited to a few small details. A watch built around a car is a fine idea for someone who owns the car. For anyone else, the better question is whether a watch suits your life and not your garage. If you’re still looking for your first, our guide to choosing one at every budget starts well below this level, and the rule still applies at any price: one good watch, worn well, beats a drawer of them.
How we checked: details are from Aston Martin’s press releases of 13 October 2026 (dated 8 October) and 1 October 2026, read on 3 November 2026. The watches and the car were not seen or handled for this piece, and the photograph shows an Aston Martin badge on another model, for illustration. The opinions are ours, and nobody paid to appear here.
